I have consulted for multinational companies on Food & Beverage trends, strategy and branding in China and globally for over ten years. I cover the restaurant industry, flavor trends, consumer insights and generational changes. I've also created names, identities and community outreach strategies for clients.
In addition, I lecture and give workshops on the culture and future of food in Shanghai as well as internationally with the insights I gain through my frequent travels to restaurants around the world, including recent trips to Peru, Turkey, Slovenia, Russia, Italy, Spain, Australia, Korea, Japan, Thailand, Canada and the US.
I offer consulting on
- Market Strategies & Trends
- Stimulus & Insights
- Business and Product Naming and Identity
- Expert Interviews
I can also be booked for Speaker Engagements. My clients include IDEO, ?WhatIf!, Space Doctors, Knorr and I've given lectures for organizations including the University of Toronto, NYU Shanghai, Sophia University Tokyo, and the M on the Bund Speaker Series on Food.